We needed a fresh look. One that is simple, recognisable and reflective of our core values and ultimate aim of ensuring our performing arts programme is inclusive of everyone.
A local creative design agency, Brand Jam Ltd, was appointed to revitalise our identity and bring our big ideas to life. They listened and subsequently designed a vibrant new brand that now gives us one distinct voice.
The new logo will challenge your perspective. Every time you look at it you will see different things, which is exactly what our performing arts programme intends to do. As you continue to visit our theatre, you will soon start to see our new brand being rolled out.
What we won’t change however, is the quality mix of professional and local theatre productions, music, dance, comedy and variety. And our community engagement activities are as important as ever, with a warm welcome awaiting anyone who visits the theatre for any event, be it live, screened or as a participant. We hope our new branding will reach more people as we become more recognisable in our quest to make a difference to those who matter most to us.
We sincerely hope you love our new branding as much as we do.